The catalog — five MCA data products, quoted per order

Suits: Desks where a rep is judged on what they turned into a submission, not on how many numbers they got through. If your floor runs on dial count, buy one of the cheaper products and keep the difference.
Arrives as: CSV, or pushed into your CRM, on a schedule you set.
Where it stops: Not an approval. We hand you the merchant and their details. Whether a funder takes the deal is between you and the funder.
Not a reason to buy past your capacity. A deep record that sits untouched for ten days is an ordinary record by the time somebody dials it.
Not every field on every row. Records vary. Ask the desk what the current build actually looks like under your filters.

Suits: Shops that work a merchant over weeks instead of hours, and anyone tired of hearing their pitch finished for them by a business that already has three of your competitors in their recent calls.
Arrives as: CSV, or straight into your CRM, in batches we agree first.
Where it stops: Not a statement about who else has this merchant. We control our own file. We do not control the other twelve people who bought a list this month.
Not something we can turn up on demand. Ask for a bigger monthly number and the honest answer is often no.
Not priced like volume data, and it should not be worked like volume data either.

Suits: Floors with closers already sitting at the desk through the hours you give us. A transfer that lands on a voicemail box is money spent on a dial tone.
Arrives as: Transferred live to your line, inside the hours you give us.
Where it stops: Not a data product. You are billed per connected call, not per record, and there is no file waiting at the end of the month.
Not billable when the call drops before the talk time we agreed. Short transfers come off the invoice.
Not a pipeline. Transfers fill today. They do not leave you a list you can rework in March.

Suits: Rooms with hours to fill and a script that survives a cold reception. The wrong purchase for a floor whose close rate rests on reaching a merchant the week they started looking.
Arrives as: CSV, cut as a single batch.
Where it stops: Not exclusive. Assume the merchant has heard from others and price the campaign for it.
Not checked for whether the business is still trading on the day the file reaches you.
Not a fix for a poor contact rate. Age makes that number worse, never better.

Suits: SMS campaigns and dialer rooms where cost per record against cost per hour decides the whole thing. Not the product if you want to know much about any one merchant before the phone rings.
Arrives as: CSV mapped to your dialer’s columns, or segmented for your messaging platform.
Where it stops: Not depth. A row tells you a business exists, roughly what it does, and how to reach it. That is the trade you are making.
Your own removal list is not in it unless you hand the list over. We cannot take out what we have never seen.
Not legal advice about outbound. We tell you what the file was checked against and the date it was checked. What you send, to whom, and at what hour is your decision, your exposure and your counsel’s call.

Five products. Buy the one your room can work.